Find and organize keywords to power your content strategy
Byword’s Research feature provides integrated keyword research capabilities directly within the platform. It allows you to discover relevant keywords, organize them into keyword lists, and seamlessly send them to the Campaign Builder for content creation.
Once you’ve built a keyword list, you can send it directly to Byword’s Campaign Builder:
Click “Manage Keyword Lists” in the top right
Select your desired list
Click “Preview in Campaign Builder”
The “Preview in Campaign Builder” action doesn’t consume article credits or automatically start generation. It simply pre-fills your keyword list into the Campaign Builder for review.
Start broad, then narrow: Begin with broad seed keywords, then refine using the more specific keywords you discover
Look for trends: Use the trend sparkline to identify seasonal keywords or growing topics
Balance volume and difficulty: Target a mix of high-volume competitive terms and lower-difficulty keywords
Group thematically: Create keyword lists that represent a single cohesive topic to generate more focused content
Prioritize intent: Group keywords by user intent (informational, commercial, transactional) to create content for different stages of the buyer’s journey