Results

So, how did it all go?

Quite well!

Unfortunately, I'm only able to share top-line SEO stats on the campaigns, however those have been impressive:

• In total, the campaigns have generated 10 million incremental organic visits to Causal's site, and this figure is growing, currently at 1.07 million per month.

• The session growth rate has been strong and reliable. Aside from a small slowdown around Christmas (due to the fact that much of Causal's content is aimed at professionals/workers in the Western world), the campaigns overall have seen steady 20% growth MoM since launch.

Monthly organic session growth since the start of 2022.

• Causal now occupy over 2,000 position #1 spots on Google organic search, with many of their pages eclipsing domains like microsoft.com and google.com.