So, how did it all go?

Quite well!

Unfortunately, I'm only able to share top-line SEO stats on the campaigns, however those have been impressive:

  • In total, the campaigns have generated 10 million incremental organic visits to Causal's site, and this figure is growing, currently at 1.07 million per month.

  • The session growth rate has been strong and reliable. Aside from a small slowdown around Christmas (due to the fact that much of Causal's content is aimed at professionals/workers in the Western world), the campaigns overall have seen steady 20% growth MoM since launch.

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