So, how did it all go?
Unfortunately, I'm only able to share top-line SEO stats on the campaigns, however those have been impressive:
- In total, the campaigns have generated 10 million incremental organic visits to Causal's site, and this figure is growing, currently at 1.07 million per month.
- The session growth rate has been strong and reliable. Aside from a small slowdown around Christmas (due to the fact that much of Causal's content is aimed at professionals/workers in the Western world), the campaigns overall have seen steady 20% growth MoM since launch.
Monthly organic session growth since the start of 2022.