Campaigns

So, what did we actually generate?
This section looks at the most interesting, and highest volume campaigns that I built out for Causal. 
You can skip ahead to a specific campaign using the cards beneath, or click through them in sequence using the navigation buttons at the bottom.
/formulae/
Outranking Google & Microsoft, by building content around every single Sheets & Excel formula.
/whats-the-difference/
A list of commonly confused financial metrics (think ARPU vs ARRPU), and an explanation of how they differ.
/calculate/
2,000 pages around how to calculate commonly used financial metrics in different accounting platforms.
/how-to/
A search-based campaign, where we answered the 1,000 most searched how to questions in Sheets & Excel.
/define/
A glossary of commonly used financial terms, looking to generate traffic from relevant users.
/excel/
A unique campaign, where we looked at other sites' sitemaps to build content of our own.
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High-Level Strategy
/formulae/
Last modified 1mo ago