Calls to Action

Convert more users with tailored calls to action (CTAs)

Byword's CTA feature allows you to provide Byword with additional context about your brand, so Byword knows how to sell your brand to users at the end of each article.

The way it works is simple:

  • Create your CTA, by telling Byword about your brand

  • Enable your CTA, and have Byword generate call-to-action text at the bottom of your articles

Creating your CTA

To get started with creating a CTA, first head to the CTA screen. Towards the bottom of the page, you'll see a series of inputs for creating your first CTA.

Let's go through each of the inputs in order:

  • CTA Name This doesn't affect how Byword writes your CTA at all, it's just for you to keep track of your CTAs, and is mostly designed for users that want to store multiple CTAs in their account.

  • Brand Name Here's where you tell Byword what your brand/product/app/store is actually called! Make sure to write it in the same way that you'd like Byword to (i.e. use the same formatting and casing).

  • Action This is what you want your users to actually do. If you want your articles to drive to your sign up page, then this might be Sign up. If you want your users to book a demo, then you could enter Book a demo.

  • URL (optional) If there's a specific URL that you'd like Byword to link users through to in your CTA, here's the place to enter it. Make sure it's formatted correctly and includes an https:// prefix. If you're familiar/a more advanced user, you can also add tracking/UTM parameters onto the URL here.

  • Heading Would you like your CTA to sit under its own subheading? Or would you like it to simply be another paragraph at the end of the article?

  • Description This is your place to give as much additional context as you like to Byword. Good things to consider including are:

    • Text about your brand/what it is/how it works/who it's for

    • Pricing, if relevant. If you offer a single product/price-point, then this could be good to include, but not at all necessary

    • Specific instructions about what you want users to do, if it's more complex than a simple 'Sign Up', et cetera

Once you've filled in these fields, hit Create CTA, and you'll see it appear in the list at the top of the page.

Enabling & using your CTA

If you've just created your first CTA, you'll see it appear at the top of the page with Enabled next to it. This means that any articles that you create will have this CTA associated with them (i.e. Byword will use the information saved to generate a tailored CTA at the end of the article).

You can edit your CTAs by clicking the Edit button next to them, or delete them by clicking and confirming on the Delete button.

Note that you can have as many CTAs as you like saved to your account. Only one can be enabled at any given time, and if none are enabled then no CTAs will be added to your articles.

You can also enable/change your enabled CTA on any of the article generation pages.

Last updated